Maison Margiela is seeking a Senior Brand Marketing Manager to join our global marketing team. Reporting directly to the Head of Brand Marketing, this role will play a pivotal part in shaping and executing strategic initiatives that enhance the brand’s visibility, cultural relevance, and commercial impact. You will lead 360° marketing efforts across the organization, ensuring cohesive and innovative activations that reflect Margiela’s unique DNA and creative vision.
Key Responsibilities
- Partner with the Head of Brand Marketing and cross-functional teams to implement brand strategies rooted in Maison Margiela’s heritage, creative direction, and product vision.
- Develop and execute global go-to-market plans for Maison Margiela and MM6, ensuring alignment across creative, commercial, and channel teams.
- Oversee day-to-day management of brand marketing projects, including timelines, deliverables, and cross-functional coordination.
- Brief and collaborate with PR, Social, Digital, Media, Events, VM, and E-commerce teams to deliver integrated brand activations aligned with strategic objectives.
- Drive 360° marketing planning and execution for seasonal collections, fashion shows, product launches, and storytelling initiatives.
- Identify cultural trends, partnerships, and emerging platforms to engage new audiences and strengthen community connections.
- Work closely with commercial, merchandising, VM, and product marketing teams to balance brand storytelling with business priorities.
- Support regional teams in adapting global strategies into locally relevant activations while maintaining brand integrity.
- Monitor market trends, competitive activity, and consumer insights to inform strategic decisions and elevate internal thinking.
- Prepare and present key marketing documents, including launch plans, quarterly business reviews, channel toolkits, competitor analyses, and storytelling guidelines.
- Champion Maison Margiela’s unconventional and creative values while ensuring operational excellence.
Profile & Qualifications
- 5+ years of experience in brand marketing, ideally within the luxury fashion industry.
- Fluent in English and French.
- Exceptional communication skills with clarity and precision.
- Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
- Open-minded, adaptable, and collaborative with a strong sense of responsibility and professionalism.
- Passionate about marketing, creativity, and cultural trends.
- Resilient and goal-oriented, thriving under pressure and tight deadlines.
- Proficient in Microsoft Office, especially Excel and PowerPoint.