In today’s fashion landscape, collaboration is king. From runway stalwarts to streetwear disruptors, the power of pairing two distinct worlds is undeniable. As a professional immersed in high-level fashion recruitment, I’ve seen firsthand how these partnerships not only excite audiences but also signal creativity, cultural relevance and commerce success. But…

In the world of fashion, there’s a tension that’s becoming increasingly obvious. On one hand, the younger generation is more connected than ever to brands through social media. They can follow every collection, every drop, every behind-the-scenes moment. On the other hand, fashion weeks as the highlight of the industry…

The past year has been a sobering one for digital luxury. I’ve always been a great fan of platforms like Ssense to discover new collections and a wide variety of brands. However recent news shows a potential shift in online luxury. Ssense, a highly respected luxury fashion platform, filed for…

I want to talk to you about a newish category of fashion enthusiasts. Think of mainly young men, obsessed with one or two niche brands and active in subreddits or discord servers. This unique group of fashion lovers’ passion goes far beyond seasonal trends or catwalk reviews.  It’s a kind…

Is streetwear dead? I don’t think so at all. It has actually come full circle, back to youth with a few tools and a small niche community. Streetwear wasn’t born in high fashion houses or design studios. It started with youth who didn’t have access to luxury but creativity and…

In a digital landscape increasingly taking centre stage in consuming media, the need for original, personal storytelling has never been greater, especially in the world of style and luxury fashion. While AI-generated content has its place in streamlining generic outputs, the true expression of writing about high-end fashion requires an…

We are very aware of the challenges for young talent within the fashion industry. The industry is still very competitive, and knowing the right people is still unfortunately for many the only way in. But the risk for the industry as a whole is overlooked talent without insider contacts. However…

Fashion just reached a new milestone, outer space! Yes, you read that right. Prada, the luxury fashion house known for its iconic designs, is now venturing beyond Earth. Prada collaborated with Axiom Space, designing space suits for NASA’s upcoming Artemis mission. This groundbreaking partnership promises not only to ensure astronaut…

The fashion and retail industries are undergoing a profound transformation driven by two cutting-edge innovations: 3D fashion models and AI-generated avatars. These technologies are not only streamlining design and marketing processes but are also reshaping the customer experience in e-commerce. By merging lifelike virtual avatars with dynamic 3D clothing designs,…

The role of a creative director in the fashion industry has traditionally been one centred on design, aesthetics and artistic vision of a brand. This position is responsible for the overall look and feel of collections, setting trends, and maintaining the brand’s identity. However, in recent years the industry has…